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Research papers

Conflict maps in social media

Many brands have entered the realm of social media as part of their marketing strategies. Nevertheless, on many occasions due to mishandling these interactions devolved into conflict which may scale rapidly and turn low intensity situations into...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Julián Andrés Riveros Clavijo, María Angélica Aya Zarate
June 23, 2013
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Citation

Clavijo and Zarate (2013a, June 23). Conflict maps in social media. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/conflict-maps-in-social-media


Research papers

Golden mean

This paper postulates that the conflict between the finance and consumer measures in an organisation can be overcome by keeping in mind the overall goals of the organisation. This goal is defined to be - Maximising Shareholder Value. The paper...

Catalogue: Seminar 1996: The Big Brand Challenge
Authors: Kalika Tripathi, Sughosh Moharikar
June 15, 1996
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Citation

Tripathi and Moharikar (1996a, June 15). Golden mean. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/golden-mean